Business Analytics: Jump into the bandwagon the day one…


Business Analytics: Jump into the bandwagon the day one…

Corporates and organizations talk about, these days, business analytics like never before. It is a buzz word in the labyrinths of business houses and not being able to have a few talking points on analytics you will not be taken kindly! This is the need of the hour and that every management student must acclimatize himself/herself with this new domain knowledge from the beginning of the management course.  How is it possible? Think, feel and talk in terms of analytics and analysis as if your future hinges on it. Look at every financial and banking news as if you have to analyze them and present to someone this evening itself!   Two words – business analytics and business analysis - say enough about why they will always be relevant. While business analytics, by way of statistical methods, forms part of projects, processes and products and focuses more on indicating future trends, business analysis helps you look backward and understand ‘what happened’ in retrospect.  Analytics is more of logical and part- by- part interpretation. Analysis is holistic and takes a historical view of the whole organization in dealing with business processes and results.



Look at any body of knowledge that you have to study in a management course and you will realize that you are approaching such knowledge domain from both analytics and analysis perspectives. Your pursuit of knowledge will be a lop sided one if you did not pay attention to both these in full measure. During your course period (PGDM or MBA) take part in every session keeping the functions of Analytics and Analysis in mind. This helps you remain alert while receiving the knowledge or engaging yourself in several other learning activities.

Let us discuss a pertinent issue to bring home this point. Recently government of India announced merger of 10 public sector banks into 4 world class entities. When Oriental Bank of Commerce and United Bank of India will have merged with Punjab National Bank, the total business would be INR 17.95 lakh crore. So is the case with other four mega mergers. On an average each of these banks would have completed a century since inception. The data each bank is up with, is of 100 years! State Bank of India took just 6 months to complete merging of 5 of its subsidiary banks.  Similar time line was taken by Bank of Baroda to take Vijaya Bank and Dena Bank in its arms.  Government of India is quite confident that the present 5 mega mergers will fall in line with same speed, efficiency and faultlessness.

If, as a student, you are asked to prepare note on the road map for these mega mergers, you will but fall back upon both the concepts discussed above. Business analysis of these banks is nothing but looking at the ‘past’ of these banks while business analytics focus on taking the business model for the future. Take your program (PGDM or MBA) as if they are critically important for you.
  • Do your library assignment as if you have to write a book based on those material some day!
  •         Talk about the day to day financial, Banking and economic matters with at least one person even if he or she does not favor it. Remember, that is the only way to grow and glow in life.

Back at Nitte School of Management, Bengaluru, our students are trained to think, act and perform on the lines discussed above. We are sure these business students one day would be business managers and that they would negotiate business deal of a million dollar or so with the expertise gained at both the Institute and Corporate they work for.

By, Dr. N J Shetty, M.Com, MBA, MA (Psy), LLB, PG. DHRM, PG. DMM, D. TD, CAIIB, Pragya, Ph.D. Professor & HOD, NITTE School of Management, Bengaluru.

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